In a new initiative, 1inch Network has announced a long-term partnership with the Bruce Lee Family Company, aiming to elevate awareness of decentralized finance and Web3 technology. Branded with the tagline “Take crypto seriousLee,” the collaboration will begin with a promotional campaign and video to encourage a more thoughtful perception of cryptocurrency as part of the future financial landscape.
Key Points of the Partnership
- Celebrating Legacy: The collaboration honors Bruce Lee’s legacy and his famous “one-inch punch,” which inspired the name of 1inch. According to 1inch co-founder Sergej Kunz, the partnership reflects shared values of integrity and resilience.
- Promotional Campaign: The campaign seeks to shift cryptocurrency’s image from speculative to a serious element of modern finance, with a promotional video as part of its launch.
- Campaign Incentives: Participants in the campaign will receive a POAP NFT and a chance to win authentic Bruce Lee memorabilia, including an original yellow jumpsuit and nunchaku.
The Bruce Lee Family Company previously engaged in the Web3 space with an NFT collection in January 2022. The current partnership aligns with 1inch’s goal of driving DeFi adoption by tapping into Bruce Lee’s enduring cultural influence.
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